Tag / marketing

  • Consistency is everything. If launching open source projects is part of your job, it is incredibly helpful to have a clear, consistent, and repeatable process for open sourcing code and building a project. Why? There are a few reasons. For one, it increases your odds of success if you can identify the parts of the process that worked well before, and repeat them. Project launches are about people as much as technology. There are actions that attract others, and actions that drive others away; it’s beneficial to remember which is which. If you can’t convince others to join and use your project, you may as well just post the code and be done with it. Another major reason is time. I seriously doubt I’m alone in observing that the typical “We’re launching an OSS project next month! Um, where do we start?” emails usually come with little warning. Most of the time […]

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